AI experiments, unclear value
People are trying ChatGPT or Copilot, but it is hard to tell which uses actually help the business.
Practical AI consulting for UK SMEs
Find where AI can save your business time.
Waytide helps UK SMEs reduce repetitive work and improve everyday workflows with AI and Microsoft Copilot. We understand how you work first, then help implement the opportunities worth doing.
Understand the work firstUse existing toolsKeep projects bounded
From everyday work to a practical plan
Repetitive admin
Emails, documents and manual handoffs
Opportunity Review
Find where a change is worth making
Prioritised actions
A clear plan, with support if you need it
How Waytide works
Understand the workflow before recommending technology.
- 01
Assess
Understand the work
- 02
Identify
Find useful opportunities
- 03
Prioritise
Weigh value and effort
- 04
Implement
Put agreed changes to work
- 05
Improve
Refine what works
A familiar situation
Trying AI is easy. Finding its place takes thought.
Many businesses are experimenting with AI while the day-to-day work remains much the same.
The same admin, every week
Copying information, preparing documents and chasing updates still take time away from more useful work.
Work slows between people
Duplicated effort, inbox handoffs and scattered information make otherwise simple processes harder.
Automation before understanding
A new tool can make a poor process faster without solving the underlying problem.
Start with how the work happens. Then decide where AI is actually useful.
Practical possibilities
Where AI might actually help
Examples we may assess, not customer case studies or promises to automate. Suitability depends on your process, information and tools.
Email & inbox work
Triage recurring emails and summarise what needs attention.
Routine documents
Draft repeat documents using information you already hold.
Information extraction
Turn documents or form responses into structured information.
Reports & updates
Prepare recurring reports and updates from existing information.
Finding knowledge
Help staff find useful information across internal documents.
Admin & handoffs
Reduce copying, repeated steps and manual handoffs.
Start here · free
AI Adoption Health Check
A lightweight starting point to assess your current AI use and where workflow improvement may be useful.
Take the AI Adoption Health Check
Opens Microsoft Forms in a new tab.
The first paid step
AI & Copilot Opportunity Review
A focused diagnostic for owners, directors and operations leaders with a recurring workflow problem.
Indicative fee£295–£395Scope agreed before starting
We agree which workflows to examine, discuss how they operate and review suitable examples. You receive a short, practical plan before committing to implementation.
A clear view of the workflow
Where recurring admin, bottlenecks and duplicated effort slow the work.
A prioritised opportunity list
Useful AI and workflow changes, including what to leave alone.
Estimated value and effort
Likely benefits, effort and tool needs, with assumptions made clear.
A concise action plan
What to do first, what needs to be in place and how to proceed.
Estimates are not guaranteed savings. The recommendation may be a simpler process change, with no AI needed.
Enquire about an Opportunity ReviewImplementation options
Support that follows the findings
These are example routes after the review. Choose the support that fits; you do not need both.
Indicative price · around £750
AI Adoption Sprint
Hands-on support putting one or more priority opportunities into practice within an agreed scope.
- Improve a recurring workflow
- Set up practical AI-assisted processes
- Configure existing tools or lightweight automation
- Test the process and help the team adopt it
Indicative price · around £350–£500
Copilot Team Workshop
A practical workshop using your team’s actual day-to-day tasks and suitable examples, rather than generic AI theory.
- Find useful Copilot workflows
- Practise clear instructions and reviewing outputs
- Keep human judgement in the process
- Agree working practices the team can repeat
The exact scope and price are agreed in advance. Ongoing optimisation and support can be available where appropriate.
Who it is for
UK SMEs with everyday work worth improving
Best suited to office-based, administrative and operational workflows where recurring tasks take meaningful staff time.
- Repetitive administrative work
- Microsoft 365-heavy workflows
- Multiple people and handoffs
- Recurring business processes
- Manual information processing
- Staff already experimenting with AI
Why Waytide
Practical improvement, kept simple
Process before software
Understand the work before choosing AI or automation.
Existing tools first
Improve what you already use before adding technology.
Bounded, practical projects
Keep work small enough to define, implement and evaluate.
Common questions
Straight answers
A clear first step, an agreed scope and a practical plan.
Do we need Microsoft Copilot already?
No. The review can assess whether Copilot is worth considering. If an opportunity needs a particular licence or feature, that requirement and its cost should be clear before implementation.
What if we already use ChatGPT?
That is a useful starting point. We can look at what is working, where use is inconsistent and whether AI-assisted tasks fit into a reliable everyday process.
Is this only about Microsoft tools?
No. Microsoft 365-heavy workflows are a natural fit, but the starting point is the work itself. Recommendations may involve other existing tools, simple automation or a change that does not need AI.
Will you recommend expensive new software?
The starting assumption is to improve the tools and workflows already in place. Any proposed software or licence cost should have a clear reason and be agreed before you commit.
What happens after the Opportunity Review?
You receive a concise, prioritised action plan. You can implement it yourself, use another provider or agree a bounded project with Waytide. A Sprint or Workshop may suit the findings; neither is compulsory.
Is our company too small?
Size matters less than the work. If recurring admin or handoffs take meaningful staff time, a focused review may help. If the likely benefit would not justify the fee, we should establish that before booking.
What information will you need access to?
Start with descriptions of the selected workflows, the tools used and representative examples. Redacted or dummy examples may be enough. Any further access should be limited to what is necessary and agreed beforehand.
How do you handle confidential information?
Do not send confidential files with an initial enquiry or Health Check. Before any project access, we agree what information is needed, which tools may process it and how it will be handled. Start with redacted or dummy examples and follow your organisation’s policies; do not assume material can be uploaded to an AI tool.
A sensible first step
Find out what is worth doing.
Begin with the free AI Adoption Health Check, or get in touch about a focused Opportunity Review. Tell us which recurring task or workflow you would like to improve.
Contact Alex at Waytidealex@waytide.co.ukPlease describe the workflow without sending confidential files.